India is known for its traditions and culture. Minority communities in India are known for their traditional skills, arts and crafts. But due to forces of competitive market and globalization, and also due to deteriorating socioeconomic condition of master craftsmen/artisan, these skills are not being pursued by the young generation. Government of India is of firm conviction that these arts/crafts are needed to be preserved. There is a need to augment traditional arts and entrepreneurial skill which are the backbone of cottage and small scale industry and establish better market linkages, enhance branding and ensure access to credit.
Therefore, Ministry of Minority Affairs launches a new scheme „USTTAD‟ as 100% Central Sector Scheme. This scheme will be implemented from 2014-15 onward during 12th Five Year Plan.
To build capacity of master craftsmen/artisans and training of young generation through the master craftsmen/ artisans for traditional arts/crafts.
Set up standards of identified arts/ crafts and their documentation.
To establish linkages of traditional skills with the global market.
To improve employ ability of existing workers, school dropouts etc
To generate means of better livelihood for marginalized minorities and bring them in the mainstream
To enable minorities to avail opportunities in the growing market.
To ensure dignity of labor.
Design development and Research in traditional arts/crafts.
SCOPE OF THE SCHEME
The scheme will aim at capacity building and updating the traditional skills of master craftsmen/artisans. These trained master craftsmen/artisan will train the minority youths in various specific traditional arts/crafts.
Ministry of Minority Affairs will take up this skill development program for all important traditional arts/crafts being practiced by minority communities, for their development and market linkages.
COMPONENTS OF THE SCHEME
The scheme will have following program:
Up-gradation of Skills and Training in Traditional Arts/Crafts through Institutions.
USTTAD Fellowship for Research and Development.
Support to Craft museum for curating traditional arts/ crafts.
Support to minority craftsmen/artisans for marketing their products.